Heroic Strength
Building Strength, Confidence, and Discipline - Inside and Out.
Personalized fitness and nutrition coaching for lasting transformation.
At Heroic Strength, we help clients build strength, confidence, and discipline through personalized fitness and nutrition coaching. Our mission is to empower you to become your best self - not just in the gym, but in every part of life.
Founded by Saul and Jaré Cervantes, Heroic Strength combines expert coaching with a passion for helping others reach their full potential with transformative fitness and nutrition programs built with healthy lifestyle changes - not quick fixes.
Saul Cervantes
Top Personal Fitness Trainer in Los Angeles
Saul Cervantes is a certified Personal Trainer (CFSC, GMB, ISSA) who has helped countless clients become fitter, stronger, and more confident. His expertise spans functional strength training, bodybuilding, gymnastics rings, and bodyweight training.
Saul is also known online as Spideyfit, where he combines his love of superheroes and fitness to inspire thousands to train with purpose and discipline. His viral Spider-Man cosplay content on YouTube highlights not only creativity, but the strength and commitment behind real-world “hero” training - helping others see what’s possible when they push their limits.
Beyond coaching, Saul is passionate about movement in all forms - from skateboarding to gymnastics and stunts. He is also an avid comic book and horror-movie fan, so in his spare time, you can find him cosplaying his favorite characters, including Spider-Man or Ghost Face.
Jaré Cervantes
Certified Nutrition & Lifestyle Coach
Jaré Cervantes is a certified Nutrition & Lifestyle Coach who helps clients create healthier habits that support strength, energy, and lasting success. She specializes in plant-based nutrition, known for its benefits in disease prevention, healthy weight management, and improved performance.
After years of struggling with restrictive diets and body image, Jaré shifted her focus toward nourishment instead of deprivation. The results were life-changing - she gained strength, improved her health, and found peace with food. Now, she helps others do the same through customized coaching programs that fit their individual needs and lifestyles.
Outside of coaching, Jaré is usually in the gym weight training or at a local studio taking dance classes. Otherwise, she is hiking outdoors or in the kitchen baking vegan desserts.
Our Philosophy
We believe fitness and nutrition are foundations for a stronger, more successful life. Through consistency, structure, and accountability, anyone can build the habits that lead to lasting transformation.
Our goal is simple: help you build the strength, confidence, and discipline to succeed - in and out of the gym.